Client: Soule Soups
Scope: Brand Concept, Identity & Packaging
Date: 2020

“An easy route to better living” - the simple brand truth behind this newcomer takeaway and retail product from the team behind BB Social Dining. Small, fun and relaxed but also helping you achieve a balance in your lifestyle in a sustainable way.

Soule Soups is all about maximising potential, forget ‘less is more’ – ‘more is more’ - Better taste, better health, a better you.They don’t compromise on flavour or ingredients and their soups pack a real punch. This is about positivity, fulfilment and momentum.

Each sip is a small step on a greater mission,
Each soup is fuelling your purpose,
It’s not a soup, it’s a movement.


Partners:
Pattern illustrations by Andreas Brooks



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