Client: 20 Berkeley
Scope: Brand Concept Identity & Design
Date: 2023
“Grown from these lands”
The 20 Berkeley story recognises and celebrates the cross-over of town and country, nature and city, the rural and the urbane. It’s notable Mayfair site once marking London’s threshold with the countryside.
The menu centres around exceptional, sustainably grown produce, based on the seasonal offering from around the British Isles - carefully sourced through the restaurant’s long-standing relationship with progressive producers, suppliers and growers, who share the team’s commitment to artisan ingredients.
As such the 20 Berkeley brand identity is rooted deeply within it’s heritage and setting, providing the restaurant with a true sense of authenticity and subtle exclusivity. As emulated within the space, the concept ties into the values of the Arts & Crafts movement. An emphasis on traditional, honest craftsmanship weaves through the project, as an opportunity to showcase the inherent beauty of the different natural materials used. Tactile, ‘hand-made’ finishes invite customers to interact with the restaurant’s ethos at every stage of their experience. Offering guests a chance to re-discover the restaurant with a different experience, every time they visit – each time turning a new page in a continuing correspondence with nature.
Partners:
Ella Hampshire Perks (Design)
Pirajean Lees (Interior Design)
Photography by Benjamin McMahon
Still life photography by Simon Derviller
Scope: Brand Concept Identity & Design
Date: 2023
“Grown from these lands”
The 20 Berkeley story recognises and celebrates the cross-over of town and country, nature and city, the rural and the urbane. It’s notable Mayfair site once marking London’s threshold with the countryside.
The menu centres around exceptional, sustainably grown produce, based on the seasonal offering from around the British Isles - carefully sourced through the restaurant’s long-standing relationship with progressive producers, suppliers and growers, who share the team’s commitment to artisan ingredients.
As such the 20 Berkeley brand identity is rooted deeply within it’s heritage and setting, providing the restaurant with a true sense of authenticity and subtle exclusivity. As emulated within the space, the concept ties into the values of the Arts & Crafts movement. An emphasis on traditional, honest craftsmanship weaves through the project, as an opportunity to showcase the inherent beauty of the different natural materials used. Tactile, ‘hand-made’ finishes invite customers to interact with the restaurant’s ethos at every stage of their experience. Offering guests a chance to re-discover the restaurant with a different experience, every time they visit – each time turning a new page in a continuing correspondence with nature.
Partners:
Ella Hampshire Perks (Design)
Pirajean Lees (Interior Design)
Photography by Benjamin McMahon
Still life photography by Simon Derviller
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