Client: Madeleine et Marcel
Scope: Brand Concept, Identity & Packaging
Date: 2021
Pâtisserie and Épicerie by La Cantine
Madeleine et Marcel celebrates the true magic of French pâtisserie, as well as the hidden qualities that even a set of scales cannot measure. For beyond the finest ingredients and ingenuity, lies the invisible artistry that brings their passion to life.
Elegant and confident yet playful, this brand plays to the senses evoking the feeling of strolling through the streets of Paris: the anticipation, the spontaneity and excitement of discovery. The sweet serendipity.
Partners:
Ella Hampshire Perks (Design)
Scope: Brand Concept, Identity & Packaging
Date: 2021
Pâtisserie and Épicerie by La Cantine
Madeleine et Marcel celebrates the true magic of French pâtisserie, as well as the hidden qualities that even a set of scales cannot measure. For beyond the finest ingredients and ingenuity, lies the invisible artistry that brings their passion to life.
Elegant and confident yet playful, this brand plays to the senses evoking the feeling of strolling through the streets of Paris: the anticipation, the spontaneity and excitement of discovery. The sweet serendipity.
Partners:
Ella Hampshire Perks (Design)
