SWOMO is a brand that “Creates Futures.”
Through the sale of smartly designed watches to the UK and European markets it helps fund the schooling of disadvantaged children in Sierra Leone. In fact for every 50 watches sold a child can recieve a full primary education including expenses such as books and stationary.
Brand strategy and positioning
Name generation
Brand identity
Communications design
Product design
Packaging design
Website design
SWOMO “First” and “Second” modelsA.M. Studioworks was involved from the very conception of the brand idea helping to bring every aspect of this ambition to life.
The design of the brand and products appeals to wide audience whilst creating strong stand-out and memorable features. The colour palette is limited to stark black and white with the blue and green colours enough of a nod to the flag of Sierra Leone.
Images courtesy of the SWOMO Trust
