Primark x Selfridges
Creative Campaign and Art Direction
Collaborators:
Rhys Frampton - Videography/Photography
I Love Dust & Golden Wolf - Illustration/Animation
A series of photographic stills, animated gifs and a 50 second video were created to support the brand’s #primania campaign in store. With a nod to early MTV and 90’s animation the energetic visual identity provided the basis for the Selfridges concessions and “Trend” areas in flagship Primark stores.
Creative Campaign and Art Direction
Collaborators:
Rhys Frampton - Videography/Photography
I Love Dust & Golden Wolf - Illustration/Animation
A series of photographic stills, animated gifs and a 50 second video were created to support the brand’s #primania campaign in store. With a nod to early MTV and 90’s animation the energetic visual identity provided the basis for the Selfridges concessions and “Trend” areas in flagship Primark stores.
