Dreamland — Margate
2016 - 2017
In recent years Margate has received much needed investment sparking a revival of one of the U.K.’s original tourist destinations. The Dreamland amusement park, once the beating heart of the Margate seafront was in need of a dramatic transformation.
A.M. STUDIOWORKS was commissioned to define the experience vision for Margate with Dreamland acting as the driving force. A forward thinking creative concept that’s unique to Margate, it’s culture and it’s people, establishing a new legacy, which Dreamland can be famous for.
The creative strategy of “For the Dreamers” appeals to a more focussed millennial audience of higher demographic but from a wider reach. It strikes a common ground between locals and visitors through a shared ambition and creative adventure making Dreamland an aspirational destination for inquisitive souls.
Concept moodboard
Demon Dayz festival 2017
Architect’s impression
Dreamland officially reopened in time for the May bank holiday weekend 2017 and throughout that summer hosted a string of sold out live events such as Maximo Park and Gorillaz Demon Days Festival.
