Client: Mimi Kakushi
Scope: Brand Concept Identity & Design
Date: 2021
Mimi Kakushi embodies Japan when jazz was swinging into 1920s Osaka, bringing modern art and western fashions with it. The result? A culture clash to challenge traditional values and ignite a new golden era.
Rather than centre around one type of cuisine or attempt to mirror a national identity, this concept is focused on capturing a moment in time. An authentic celebration of Oriental Art Deco, the heydays of the 1920’s brought to the modern day.
It’s where the old world meets the new and East meets West. The interior uses traditional Japanese joinery, colonial influenced furniture, decorative fabrics and hand painted walls. In contrast to the décor is a vibrant and abstract branding approach inspired by the modernist art movement Mavo. The bold forms and colours used across the menus, signage and other displays punctuate and compliment the space with moments of energy and expression.
Partners:
Pirajean Lees (Interior Design)
Ella Hampshire Perks (Design)
Scope: Brand Concept Identity & Design
Date: 2021
Mimi Kakushi embodies Japan when jazz was swinging into 1920s Osaka, bringing modern art and western fashions with it. The result? A culture clash to challenge traditional values and ignite a new golden era.
Rather than centre around one type of cuisine or attempt to mirror a national identity, this concept is focused on capturing a moment in time. An authentic celebration of Oriental Art Deco, the heydays of the 1920’s brought to the modern day.
It’s where the old world meets the new and East meets West. The interior uses traditional Japanese joinery, colonial influenced furniture, decorative fabrics and hand painted walls. In contrast to the décor is a vibrant and abstract branding approach inspired by the modernist art movement Mavo. The bold forms and colours used across the menus, signage and other displays punctuate and compliment the space with moments of energy and expression.
Partners:
Pirajean Lees (Interior Design)
Ella Hampshire Perks (Design)
