Client: Gohan
Scope: Brand Concept, Identity & Design
Date: 2022
Japanese Restaurant & Speakeasy
Gohan embodies traditional Japanese soul celebrating authentic and low-key dining rooms, with a fresh outlook on Japanese street food. A speakeasy only accessible by walking through a wine fridge, Gohan is an intimate dining experience that is small in size but has a strong identity and character.
Central to the brand narrative are the illustrations that adorn the menus. Here we recreated our own set of ‘Sugoroku‘ picture-based playing cards. These centuries old board games often depicted ‘Kabuki’ theatre actors playing the roles of famous samurai legends and other folklore heroes. The 200 year old compositions were adopted and updated with our own palette of colours and patterns in order to compliment the interior design. This contrasts with a clean logo and type style in keeping with contemporary Japanese graphics and typography.
Partners:
Lauran Archer (Design)
Matthew Manlove (Illustration)
Scope: Brand Concept, Identity & Design
Date: 2022
Japanese Restaurant & Speakeasy
Gohan embodies traditional Japanese soul celebrating authentic and low-key dining rooms, with a fresh outlook on Japanese street food. A speakeasy only accessible by walking through a wine fridge, Gohan is an intimate dining experience that is small in size but has a strong identity and character.
Central to the brand narrative are the illustrations that adorn the menus. Here we recreated our own set of ‘Sugoroku‘ picture-based playing cards. These centuries old board games often depicted ‘Kabuki’ theatre actors playing the roles of famous samurai legends and other folklore heroes. The 200 year old compositions were adopted and updated with our own palette of colours and patterns in order to compliment the interior design. This contrasts with a clean logo and type style in keeping with contemporary Japanese graphics and typography.
Partners:
Lauran Archer (Design)
Matthew Manlove (Illustration)
